I recently came across the new book Cunningly Clever Marketing when searching for marketing books by Jay Conrad Levinson. Right there on the home page Cunningly Clever Marketing’s website was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself “Why not give it a try” and ordered my copy from the site, I later found out it was available on Amazon.
Shipping
The book made it to my home very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this company is off to a very good start. Usually when I order a book directly from its own website it is shipped via USPS and the book comes in destroyed.
Design
I immediately noticed the front cover. It’s a marketing book with a large fox on the front cover. Clever marketing book cover or a graphic designer who is not so cunningly clever? I’m going to go with clever marketing cover since the book is called Cunningly Clever Marketing.
The book is very heavy, all 416 pages of it. You could probably use it as a brick to break out someone’s store front window. If you accidentally locked your keys in your car and happened to be carrying Cunningly Clever Marketing, don’t call a locksmith. Take that book out and smash through the window. You would be a millionaire if this book was worth its weight in gold!
All kidding aside, you can’t judge a book by its cover (or it’s weight) and I decided to sit down and open the book up and get reading.
Contents
You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Mr. Andrew Wood is a marketing legend and his new book sets the bar high for all marketing books that are yet to come. The book contains mountains of marketing information compiled into easy to read short chapters. Have a question about direct mail? Read Chapter 63 which is all about direct mail. Do you have to come up with a good unique selling proposition (USP) for your business? Read chapter 10 which contains all the information you will need on unique selling propositions.
Cunningly Clever Marketing kicks the standard for all marketing books up a level. There is simply not another marketing book that I have read that contains as much information into an easy to read book. From general marketing information to advanced marketing tactics to things that still blow my mind. This marketing book has it all.
Final Opinion
Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing industry. As I said earlier in this review, this book has become my marketing hand book, and I’m sure that after you read it, it will become yours as well. I would go as far as saying Cunningly Clever Marketing is one of the best marketing books written in a long time
To get your copy of Cunningly Clever Marketing go to www.CunninglyCleverMarketing.com .
