Website Redesign + AI Receptionist + Automated Lead Nurturing + SEO
The Challenge
A small family law firm with two attorneys had been serving their community for over a decade. They handled divorce, custody, and estate planning cases. Most of their clients came from referrals and a few directory listings.
The problem: referrals alone weren’t enough to sustain growth. Their website was dated, difficult to navigate, and buried on page three of Google search results. When potential clients did find them, many called after hours and never called back.
The firm had no system for following up with leads. Intake was handled manually by a part-time office manager who was already stretched thin. Potential clients would fill out the contact form and sometimes wait two or three days for a response.
They knew SEO mattered but had been burned before by an agency that promised results and delivered nothing but monthly reports full of jargon.
The Solution
We started with a full website rebuild. Clean, professional design that reflected the firm’s reputation. Clear service pages for each practice area. Mobile-optimized with fast load times. Every form connected directly to our CRM.
We deployed an AI Receptionist to handle after-hours inquiries. She answers website chats, responds to missed calls with a follow-up text, collects case details, and books consultation appointments directly on the attorneys’ calendars.
We built two automations:
- New Lead Nurturing Sequence: When a potential client submits a form, they immediately receive a confirmation email, followed by a series of helpful messages over the next 5 days addressing common questions about the legal process.
- Consultation Reminders: Automated text and email reminders 24 hours and 1 hour before scheduled consultations, reducing no-shows.
We also took over their SEO. Our team conducted keyword research, optimized every page for local search terms, improved site structure, and built a consistent content strategy with two blog posts per month targeting questions potential clients actually search for.
The Results
After 6 months:
- Google Search Rankings Before: Page 3 for “family law attorney [city]” After: Page 1 results for 12 target keywords
- Organic Website Traffic Before: ~400 visitors per month After: ~900 visitors per month
- Lead Response Time Before: 1-3 days After: Under 5 minutes (24/7)
- Consultation Bookings Before: ~8 per month After: ~13 per month (60% increase)
- No-Show Rate Before: ~25% After: ~12%
- Estimated Revenue Impact With an average case value of $4,000, the additional 5 consultations per month (at their 40% close rate) translated to roughly $8,000 in new monthly revenue.
Key Takeaway
“We used to lose people after hours. Now the AI handles it, and we wake up to consultations already on the calendar. The SEO finally got us showing up where people are actually looking.”
— Managing Partner, Family Law Firm