Resources for growing businesses.

Five sections, and they answer different kinds of question. Insights are opinion and explanation — what a technology actually does, why a tactic works, where the industry is overselling something. Guides are procedural: the steps, in order, for a job you are about to do. Case studies are evidence, from businesses we actually work with. News is what changed. And the FAQ is for when you want one answer rather than an essay.

The split is deliberate, because those are genuinely different needs. Somebody deciding whether a technology is worth buying and somebody who has already bought it and needs to configure it are not the same reader, and one page rarely serves both well.

Most of it is about the same handful of subjects, because those are the ones small businesses keep asking about: marketing, search, social media, websites, AI, automation and advertising.

Depends what brought you here. If you are trying to decide whether a technology is worth your money, start in Insights — that is where we take a position rather than survey the field. If you have already decided and need to execute, go to Guides.

If you are weighing up working with us, the case studies are the honest place to look. It is a deliberately short section — we would rather show a handful of real engagements than pad it out with vague testimonials.

And if you have a specific question you would type into Google, try the FAQ. It exists precisely so you do not have to read three thousand words to learn one thing.

We do — it is written by the people who do the work, not by a content agency briefed on our behalf. That matters more than it used to, because most of what is now published about AI and small-business marketing is generated in bulk by people who have never implemented any of it.

Miles Bassett founded Wildman Web Solutions and writes a good deal of what appears here, drawing on the same client work described in the case studies and on talks given to local business audiences. You can read more about the team on our About page.

The practical upshot: when an article says a tool does not do something, that is because we tried to make it do that and it would not.

Partly, and we would rather say so than pretend otherwise. We sell websites, AI implementation, software and marketing services, and the library exists in part because people who read it sometimes become clients.

What we try not to do is let that distort the content. Several articles here argue against buying things — including things we sell — when they are the wrong fit. We have written at length about how much software is labeled "AI" without deserving it, which is an awkward position for a company that sells AI products and also a true one.

Seven recurring subjects, weighted by what people ask about. Marketing, social media and search are the biggest three by some distance. Websites, advertising, AI and automation make up most of the rest, along with a small set of pieces written from the founder's perspective rather than as instruction.

That spread reflects demand rather than strategy. We write about what clients raise on calls, which is why there is a great deal on social media and comparatively little on, say, email deliverability.

If a subject you care about is thin here, it is usually because nobody has asked yet.

Ask it. The fastest route is the FAQ, and if it is not covered there, send us the question directly — we answer them whether or not you are a client, and the good ones tend to become articles.

That is genuinely how a fair share of this library got written. An owner asks something specific on a call, we realize we have explained it eleven times, and it becomes a page.

There is no gate on any of this. Nothing here asks for an email address before it will show you the content.

The table below is the short version, so you can go straight to the right shelf rather than reading through the wrong one.