Website Redesign + AI Receptionist + Automated Estimate Follow-Up + Review Requests
The Challenge
A home remodeling company specializing in kitchens, bathrooms, and basement finishes had built a strong reputation over 12 years. The owner and his crew of six stayed busy through word of mouth and repeat customers.
But leads were slipping through the cracks. The owner spent most of his day on job sites. When potential customers called, he often couldn’t answer. Voicemails piled up. By the time he returned calls in the evening, many had already contacted other contractors.
Their website showed a few project photos but hadn’t been updated in years. It didn’t reflect the quality of their work and offered no easy way to request an estimate or learn about their process.
Follow-up after initial inquiries was inconsistent. The owner would send an estimate, then get busy with a project and forget to check in. Weeks later, he’d find out the customer went with someone who stayed in touch.
They had dozens of happy customers but only 19 Google reviews. The owner knew he should ask for reviews but never remembered to do it after a project wrapped.
The Solution
We built a new website designed to convert visitors into leads. Professional photography of completed projects. Clear service pages for each specialty. A simple estimate request form connected directly to our CRM. The site looked as good as the work they do.
We deployed an AI Receptionist to handle calls and texts when the owner is on the job. She answers questions about services, collects project details, and schedules estimate appointments. Missed calls get a follow-up text within seconds.
We built three automations:
- Estimate Follow-Up Sequence: After sending an estimate, the system automatically follows up at 3 days, 7 days, and 14 days with friendly check-in messages.
- Appointment Reminders: Customers receive text reminders before scheduled estimate visits, reducing wasted trips.
- Review Request: Two weeks after project completion, the system sends a text and email asking for a Google review.
The Results
After 4 months:
- Lead Capture Before: ~15 estimate requests per month After: ~25 estimate requests per month
- Missed Call Recovery Before: No system in place After: 100% of missed calls received follow-up text
- Estimate Close Rate Before: ~25% After: ~38% (attributed to consistent follow-up)
- Google Reviews Before: 19 reviews, 4.4 star average After: 47 reviews, 4.8 star average
- Estimated Revenue Impact With an average project value of $18,000, the improved close rate and additional leads translated to roughly three extra projects per month.
Key Takeaway
“I used to lose jobs just because I couldn’t get back to people fast enough or just plain forgot. Now the AI handles it while I’m on site or with a customer. And the follow-up runs itself. I’ve closed jobs I would have completely forgotten about.”
— Owner, Home Remodeling Company