Imagine a potential customer is looking for a local plumber, designer, marketing expert, etc. Instead of finding your business on Google, they ask an AI tool like ChatGPT, “Who offers reliable [service] near me?” If you haven’t shared helpful, clear information online, that customer could end up contacting a competitor they’ve never heard of. The good news? Writing articles on LinkedIn makes it easy for the right people to discover your expertise—and trust that you can solve their problem.
Why LinkedIn Articles Help You Get Found
LinkedIn is no longer just a social networking site. It’s now a trusted source where AI and search engines find business information.
LinkedIn As a Leading Source
AI tools pull answers from sites they see as reliable. LinkedIn ranks high on that list, which means articles written there have a better chance of being noticed, referenced, or summarized when someone asks an AI tool a question related to your business. If you want your business to be mentioned by tools like ChatGPT, having articles on LinkedIn is a key strategy.
The Google Search Advantage
LinkedIn is a well-trusted website, which means Google often gives its articles more visibility. Publishing content there can help your business get found by people who might not come across your website otherwise.
They Keep Working for You
A regular LinkedIn post might get attention for a day or two. But, an article can continue showing up in searches for months (or even years), quietly working in the background to bring new people to your business.
How Articles Build Trust (and Better Leads)
For most small businesses, trust building will get you farther than a flashy ad. Decision-makers want confidence before they want cleverness. They’re looking for proof that you understand their challenges, speak their language, and can deliver consistent results. LinkedIn Articles create space for that trust to form by letting you share real insights, explain your thinking, and demonstrate expertise over time.
Helpful Content Builds Credibility
Nearly 73% of business decision-makers say that a helpful article is more trustworthy for judging a company’s ability than its ads or product brochures. When you explain how something works, answer common questions, or share lessons you’ve learned, potential customers start to see you as someone who knows what they’re doing—and someone they’d feel comfortable working with.
You Attract Better Customers
40% of business marketers say LinkedIn is the most effective platform for finding high-quality leads, and businesses often see conversion rates that are nearly double compared to other sites.
What makes these leads better? People on LinkedIn are usually there to learn, research, and make business decisions. When someone reaches out after reading your article, they already understand what you do, trust your expertise, and are actively looking for a solution—not just browsing or clicking out of curiosity.
Staying Top Of Mind
If you’re not sharing helpful ideas and advice, someone else in your industry is. Regularly sharing insights keeps you visible to your existing clients and reminds them why they chose you in the first place—and why they should keep choosing you instead of a competitor who’s louder online.
How to Write LinkedIn Articles That Actually Work
You don’t need to be technical or “good at writing” to do this well.
- Start with real customer questions: Think about the things clients ask you all the time. Those are perfect article topics.
- Keep it simple and visual: Images, screenshots, or simple charts help people understand your message faster and remember it longer.
- Always include a next step: End your article by telling readers what to do next—visit your website, book a consultation, or reach out with questions.
- Be professional, but human: Your experience, stories, and perspective are what make your business different. Don’t be afraid to sound like a real person.
How to Tell if It’s Working
You don’t need fancy tools to measure success. These are the simple things you can look out for:
- New leads mention they found you through LinkedIn
- People like, comment on, or share your articles
- Your LinkedIn profile or business page views increase after publishing
All of these are signs that your content is doing its job.
Writing articles on LinkedIn is one of the easiest ways for small businesses to improve visibility in both search engines and AI tools—without paying for ads or learning complicated marketing systems.
By sharing what you know in a clear, helpful way, you make it easier for the right people (and the right technology) to find and trust your business.
Need help writing LinkedIn articles that get noticed? With AI-assisted content creation, we can help you turn your expertise into articles that attract the right customers. Contact Wildman Web Solutions today to get started.