Show Notes:
7:40
Q: Are you familiar with Parler and thought about marketing uses for it?
A: Smaller platforms can utilize smaller social media platforms to get a little bit more bang for their buck. Bigger businesses are staying on platforms like Facebook, Instagram and Twitter, making their advertising more expensive. Anytime you join a new and emerging platform, you are able to more easily gain followers and have organic content seen. If you’re there first, you’ll have much less competition and be able to get to the top and gain a larger more loyal following.
25:09
Q: Any tips for catching attention in that first few seconds we get to grab attention? A: One of the easiest ways to grab attention on social media is through video. People tend to stop scrolling when they notice movement. Having a catchy intro as well as having something text based at the beginning of your video can also help catch attention. Understanding your target audience is very important, we aren’t trying to talk to everyone. Address their needs and wants in the first three seconds.
33:55
Q: Is funny the preferred method for keeping attention?
A: Humor is not the only way to keep attention. The key is providing value. Value depends on the person. Something entertaining could be of value to someone. Some marketing campaigns focus on fear, they play on different emotions. The ultimate goal is providing something meaningful to your target audience.
48:06
Q: How do you do SEO on smaller search engines?
A: Since search engines like Yahoo and Bing don’t have nearly the market share that Google does, people tend to overlook them and don’t focus on them at all. There are a couple of benefits you’d get for working on the smaller engines. Typically with SEO you could work for 5 hours and not see results for weeks. Going into a smaller market like Yahoo Search will allow you to see changes a lot faster and more dramatically. Something that might be a .5 ranking change on Google could be a 10 ranking change on Yahoo and it happens 10 times faster. Use the smaller markets to test your optimization and make sure that what you’re doing will work in the bigger markets.
52:20
Q: What should be best practices if you have great SEO in order to keep it in regard to updating your website?
A: Your website can be broken down into two parts: your main content and your metadata (information about your website). Metadata can be updated meticulously while the actual content you may not want to change as often. Update things that need to be updated like blogs. It’s important to put out content that is keyword packed without editing the main content of your site.
58:51
Q: Is the #smallbusinesschallenge on Facebook something I should participate in to help the algorithms? A: Depending on the hashtag trend, if it applies to you and you have the content to go with it, it can help you to reach new audiences. With how social media is trending, people are only seeing a small amount of content that is being put out there. It can be really hard to get people to see you outside of your bubble. Jumping on a hashtag trend can be a good way to get some fresh eyes on your content. However, a lot of people are going to be using this hashtag so you have to find a way to stand out.
1:04:39
Q: Blog vs. podcast?
A: These are two very different forms of content. Put out content in whatever way you can or whatever way you are most comfortable posts. No matter the form, putting out content regularly is the most important part. When it comes to SEO, these two mediums are very different. Podcasts are easier because it’s already in text forms, so you already have all of those keywords on your site. With a podcast, they are typically hosted by another platform like Spotify and
it’s not natively on your website. Search engines won’t see this and you’d have to put in a lot of work to embed your podcast in a way that search engines can find it.
