Content Creator Agent + AI-Optimized Advertising + Internal Reporting Automation
The Challenge
A state-level non-profit focused on workforce development had been operating for over 20 years. They ran job training programs, hosted career fairs, and connected employers with job seekers across the state.
Their mission was strong, but their reach was limited. Social media had always been an afterthought. The executive director knew they needed to post regularly but didn’t have time to create content. Their Facebook page went weeks without updates. When they did post, it was usually a last-minute event announcement that got minimal engagement.
Event attendance had plateaued. Their quarterly career fairs used to draw hundreds of job seekers, but numbers plummeted during Covid and never bounced back. They had tried boosting posts on Facebook a few times but didn’t really know what they were doing. The results were underwhelming.
Behind the scenes, the operations coordinator spent hours every month pulling data from multiple sources to create reports for the board and funders. Donation tracking, program attendance, volunteer hours, and employer partnerships all lived in different spreadsheets. Compiling everything into a monthly summary was tedious and prone to human error.
The Solution
We deployed our Content Creator Agent to handle their social media presence. She posts three times per week across Facebook and LinkedIn with content tailored to their mission: job search tips, interview advice, success stories from program graduates, industry news, and event promotions. The executive director reviews and approves posts weekly, but the heavy lifting is handled.
We took over their digital advertising through our Agency Services. Our team builds and manages campaigns for each quarterly career fair, targeting job seekers within specific regions and demographics. We also run ongoing awareness campaigns to grow their audience and year-end donation campaigns during the giving season.
We built an internal reporting automation that runs in the background. The system pulls data from their donation platform, event registration tool, and volunteer tracking spreadsheet at the end of each month. It compiles everything into a formatted report and delivers it to the executive director and board chair automatically. No more manual data pulls. No more copy-paste errors.
The Results
After 8 months:
- Social Media Engagement Before: ~200 post reach per week, sporadic posting After: ~1,400 post reach per week, consistent 3x weekly posting
- Career Fair Attendance Before: ~180 job seekers per event After: ~340 job seekers per event (89% increase)
- Donation Campaign Performance Before: $12,000 raised during year-end campaign (organic posts only) After: $31,000 raised during year-end campaign (paid advertising)
- Administrative Time Saved Before: 15+ hours per month on manual report compilation After: Reports generated automatically on the 1st of each month
- Funder Relationships The consistent, professional reporting improved relationships with two major funders who commented on the improved data quality and timeliness.
Key Takeaway
“We’re a small team trying to do big work. We don’t have time to be social media experts or data analysts. Now the content runs itself, the ads actually bring people to our events, and I get my monthly reports without lifting a finger. We can focus on the mission.”
— Executive Director