"My Facebook page is doing great—why would I need a website?" This question comes up more often than you might think. When your social media posts are getting likes, comments, and shares, it's easy to assume you've got your online presence covered. After all, if customers are finding you and...
Social
What is Social Media Marketing?
In today’s digital world, having an online presence isn’t optional—it’s essential for small businesses to stay competitive and relevant. At Wildman Web Solutions, a leading company for digital marketing in Kansas, we understand that one of the most effective ways to build and maintain that...
How Not to Use AI on Social Media (If You Want People to Trust Your Brand)
AI tools are everywhere in social media marketing—caption generators, scheduling platforms, image creators, and more. Used well, they can save time and streamline your process. Used poorly, they can hurt your credibility and erode trust with your audience. Worse yet, when many brands use AI in the...
4 Daily Social Media Habits for Small Business Success
You might think this article is going to tell you to post every day. But guess what? It won’t—because we understand that as a small business owner, you don’t always have time to craft meaningful posts to fill up a daily content calendar. Instead, we've created a list of four simple habits that...
How a Social Media Management Platform Can Help Your Small Business
Running a small business often means wearing many hats. You might find yourself juggling customer service, inventory and marketing—sometimes all at once! Managing social media on top of everything else can feel overwhelming. According to Business Dasher, about 47% of small business owners do all...
Best Practices for Your LinkedIn Company Page
LinkedIn is much more than just a platform to connect with professionals in your industry. It's a powerful tool that can help grow your small business in ways you may not have considered before. By creating a LinkedIn company page, you can establish your brand's online presence, engage with...
Embracing Failure: The Key to Success in Organic Social Media Marketing
In the ever-evolving landscape of social media, the pressure to succeed can be overwhelming. Brands are constantly striving for that perfect post that will go viral, increase their following, and boost engagement rates. However, this quest for perfection often becomes a trap, stifling creativity...
The Benefits of Scheduling Social Media Posts in Advance for Small Business Owners
In today's fast-paced digital world, social media has become a vital tool for small businesses to effectively communicate, engage with customers, and stay relevant. With numerous demands and limited resources, small business owners need to find efficient ways to manage their social media presence....
Instagram Reels Best Practices for Small Business Owners
Instagram Reels is a feature that allows users to create and share short-form videos on the platform. As a small business owner, Reels can be a powerful tool to showcase your brand, products, and services. Here are some best practices to keep in mind when creating Reels for your business: 1. Keep...
Basic Instagram FAQ’s for Beginners
Just getting started with Instagram? No worries! We've got all of your basic questions covered within these FAQs. What is Instagram? Answer: Instagram is a social media platform that allows users to share photos and videos with their followers. It also has features such as stories and...