Social Media has become a critical component of marketing and business strategy. It helps people find you, build customer loyalty and reputation, encourage brand advocacy, create community, and many other things that are key to business growth. Here are 5 reasons you need to add social media to...
Growing on Instagram organically can be tough, and sometimes it feels like no matter what you try, nothing is working. But, have you checked your metrics? It can be easy to just post something and see how many likes and comments you get to measure the success of an Instagram post. However, there...
If you are a small business owner, your business should probably have an Instagram account. It’s an affordable way to organically grow your business. One common and easily fixable mistake small business owners may make when creating an account for their business is not utilizing the function of...
In 2018, Instagram created the option to remove followers from your account. When this new feature came out, it came with a bad connotation. “Use this feature to remove creeps from your public page.” However, when it comes to social media marketing, this feature could be great to improve upon your...
Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business best,...
Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in your face? You’d want to know, wouldn’t you? The...
Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform. 1....
300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity and increase their customer base. In fact, top brands like Nike and National Geographic have over 60 million Instagram followers! So why would...
A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify and engage with on a personal...
How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes...