If customers search for your business on Google, your Google Business Profile is often the first thing they see. A complete, optimized profile helps you show up in local search results, appear on Google Maps, and build trust before someone even visits your website.
Here’s how to set it up the right way.
Step 1: Create or Claim Your Profile
Go to google.com/business and click “Manage now.” Search for your business name. If it already exists, you can claim it. If not, you’ll create a new listing.
Use your real business name exactly as it appears on your signage, website, and other branding. Do not add keywords, locations, or taglines to the name field. Google will suspend profiles that violate this rule.
Step 2: Choose Your Business Type
Google offers several options:
- Local store (physical location customers visit)
- Service area business (you travel to customers)
- Online retail (no physical location)
Choose the option that matches how you operate. If you have a storefront and also travel to customers, you can select both.
Step 3: Set Your Address and Service Area
Enter your physical address if customers visit your location. If you’re a service area business, define the cities or regions you serve.
Be accurate. Google may ask you to verify your address with a postcard, phone call, email, video recording, or live video call. Verification has become stricter, so use a real business address and be prepared to prove it.
Step 4: Select Your Categories
Your primary category determines which searches you appear in. Choose the one that best describes your core business.
You can add up to 10 secondary categories to capture additional services. Be specific. “Plumber” is better than “Home Services.”
Step 5: Add Contact Information
Enter your phone number and website URL. Double-check these. Incorrect contact info frustrates customers and hurts your credibility.
Keep your Name, Address, and Phone Number (NAP) consistent across your website, social media, and all other directories.
Step 6: Set Your Business Hours
Enter your regular hours. Update them for holidays or special events. Customers rely on this information to know when they can reach you.
Step 7: Write Your Business Description
You get 750 characters. Use them wisely.
Be clear about what you do and who you serve. Include one or two keywords naturally, but do not stuff them in. Avoid promotional language like “Best in town!” or “Call now for discounts!”
Good example: “We’re a family-owned bakery specializing in organic, handmade pastries using local ingredients.”
Step 8: Upload Photos and Videos
Profiles with photos get more clicks. Upload high-quality images of:
- Your storefront or office exterior
- Interior shots
- Your team
- Products or completed work
Photos should be 720p resolution or higher. Avoid stock images. Google wants to see real representations of your business.
Short videos showing your space, team, or services can increase engagement and build trust.
Step 9: Verify Your Profile
Google will guide you through verification. Options include:
- Phone call or text
- Postcard mailed to your address
- Video recording of your location
- Live video call with Google support
Complete verification as soon as possible. Unverified profiles have limited features and lower visibility. Since late 2024, a verified profile is also required to run Google Local Services Ads.
Best Practices for Ongoing Management
Setting up your profile is just the beginning. Keep it active and optimized:
Complete every field. The more information you provide, the better you’ll rank.
Post updates regularly. Share news, offers, events, or tips at least once a week. Google favors active profiles.
Respond to every review. Thank customers for positive reviews. Address negative reviews professionally. Fast, thoughtful responses build trust.
Add new photos regularly. Fresh images signal an active, thriving business.
Answer questions. The Q&A section lets customers ask questions directly. Monitor it and respond promptly.
Keep your hours updated. Especially during holidays or special circumstances.
Common Mistakes to Avoid
- Adding keywords to your business name
- Using a home address or virtual office without proper eligibility
- Ignoring reviews or letting negative ones go unanswered
- Letting your profile go stale with no updates or new photos
- Having inconsistent NAP across different platforms
Need Help?
Setting up a Google Business Profile takes time and attention to detail. If you want help getting it right, or if you want to connect your profile to a larger local SEO strategy, reach out. We’re happy to help.