Localize multi-location social posts at scale to deliver location-specific relevance in Multi-Location Social Marketing.
Locally relevant content, managed centrally
The latest update to Social Marketing empowers brands and franchises to automatically localize multi-location social posts using AI. Create one post and enable AI to personalize the content for each individual location based on AI Knowledge and instructions.
Instead of publishing identical content everywhere, each location receives its own tailored version, all without creating separate posts.
Why it matters
Managing social content across multiple locations often forces teams to choose between efficiency and location-based relevance. Previously, all selected locations received the same post, limiting local impact.
With AI-powered localization, you can:
- Deliver location-specific messaging at scale
- Keep brand voice and structure consistent
- Save time by avoiding manual edits for each location
- Increase engagement with content that feels local and relevant
Who it’s for
- Brands and franchises managing multiple locations
- Teams looking to balance brand consistency with local relevance
Helpful Tips
Editing a localized post at the single-location level will disconnect it from the original multi-location post.
If a location doesn’t have AI Knowledge or Social Post Instructions configured, the original content is used.