Advertising

The A’s of Marketing

The A’s of Marketing

Use AAA for Help If your small business starts to drift off the road of success this year, remember to use AAA.  Marketing in 2021 can be a daunting challenge, don’t over complicate it.  Use the AAA formula to increase sales and retain loyal customers.   Attention Effective marketing that produces...

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The Basics of Online Advertising

The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital...

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30 Digital Advertising Statistics for Businesses

30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create...

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An Introduction to Digital Advertising Metrics

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be...

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How to Reach Your Audience With Digital Advertising

How to Reach Your Audience With Digital Advertising

Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start? While there are so many online...

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What is Digital Advertising and Why Does It Matter?

Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display...

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Need a Hand?

If you want help applying any of this to your business, let us know.