Insight
Google Ads Ad Scheduling: Bid Adjustments to Improve Efficiency and Visibility
Not every click has the same value. For many businesses, leads generated during certain hours of the day are more likely to…
Resources
Category: Advertising
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YouTube Advertising in Kansas: An Undervalued Channel for Local Small Businesses
Most Kansas small businesses skip Youtube advertising in Kansas opportunities because they assume video ads require big budgets and professional studio productions.…
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The 90-Day Rule: How to Succeed with Your Google Ads Campaign
Most Google Ads campaigns fail before they have a chance to succeed. Setting up an effective advertising campaign requires patience, the right…
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How to Use Google Ads Seasonality Adjustments During Slow Periods
Most Google Ads advertisers think seasonality adjustments are only for big sales events like Black Friday. What they miss is the weeks…
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The A’s of Marketing
Use AAA for Help If your small business starts to drift off the road of success this year, remember to use AAA. …
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The Basics of Online Advertising
How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of…
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30 Digital Advertising Statistics for Businesses
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue…
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An Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts…
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How to Reach Your Audience With Digital Advertising
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such…
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What is Digital Advertising and Why Does It Matter?
Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages…