Running a small business means wearing a lot of hats. You’re not only focused on delivering great products or services—you’re also handling finances, customer relationships, and, of course, marketing. When it comes to marketing, many business owners start by piecing together different tools: one...
Creating content for your small business can often feel like a hamster wheel that never stops spinning. Between social posts, blogs, and keeping up with trends, the pressure to constantly produce can lead to burnout. And when your efforts don’t show results in search engines, the frustration only...
When was the last time you tried a new restaurant, booked a service, or bought a product without checking online reviews first? If you’re like most people, the answer is: not recently. That’s why your online reputation—what people say about your business across the internet—isn’t just important,...
Creating a Facebook Business Page is an effective way to promote your business, engage with customers, and build your online presence. Whether you're just starting out or looking to refine your digital marketing strategy, this guide will help you set up your page in a few simple steps. Step 1:...
As a small business owner, you know how important it is to stand out online to bring in new customers. While some marketing tactics can get pricey, there’s one simple, cost-effective solution that offers real results: blogging. Not only does blogging give you a chance to share valuable information...
Would you like to better understand business profitability? I know no one likes business math…but it’s important. To really understand what’s going on in your business, we have to unpack a few terms and metrics: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Understanding the...
Last week, I was thinking about a new ad campaign for our business and trying to come up with ideas for the content. I tried looking at what everyone else was doing; friends, competitors, big brands. I found myself a bit stuck and without any brilliant ideas. Then I saw a tweet from Alex Hormozi,...
As a small business owner, you probably know you need marketing. It's the key to driving sales, building a loyal customer base, and differentiating yourself in a crowded market. But when it comes to determining how much to spend on marketing, the waters can get murky. Without a solid plan, it's...
In today's competitive digital landscape, small business owners are constantly seeking innovative ways to maximize their online presence. One powerful strategy that can drive value and boost growth is content repurposing. By breathing new life into existing content, businesses can reach a wider...
One of the best ways to grow your business is to create a newsletter. A well-designed, engaging newsletter can help you convert leads, increase brand awareness and even drive sales. But if you're not sure where to start or what goes into creating an irresistible newsletter that will grow your...