In the past, business owners could get by with minimal engagement on social media. Today, that's no longer enough. Small businesses need to engage with their audience in order to build loyalty and trust, build relationships and increase sales. Here's why: Small businesses aren't engaging on social...
Instagram has become a powerful marketing tool for small businesses, but you can't rely on the platform to do all of the work for you. It's important to craft your Instagram bio with care and attention so that it attracts followers and entices them to stay engaged with your page. Here are our top...
Social media has grown to be a powerful tool in our marketing arsenal. With the ever-increasing popularity of social media platforms, small businesses are now able to reach a significantly bigger audience via these channels. Social Media is often seen as a way to brand your business or promote its...
Big or small, a good IG presence is super important. If you have a small business chances are your customer base is on IG also. Let's face it, people love to scroll, they don't call it social media for nothin'. Having great photos on your IG is a great way to make a great first impression....
Most people don't realize there are different categories of social media channels. If you were to ask a random person on the street, "What types of social media exist?". They would probably respond with, "Facebook, Twitter, Instagram, Snapchat and LinkedIn". And they would be right of course, if...
On September 27, 2021, Instagram’s Creator account, @creators, posted a carousel about “Tips for Using #hashtags” (shown below). Within this post, they have a list of Hashtag Dos. The last item on that list --- “Do keep the number of hashtags between 3-5.” In the next slide, they have a Hashtag...
With Instagram being such a huge platform, you would think it would be easy to gain followers. However, that’s not quite the case. You can be on Instagram for months to even years and never break 1,000 followers. The thing that most people don’t understand is that it takes time to get followers,...
Properly utilizing hashtags on Instagram is really important for organic growth. Whether you’re using one or all 30, it’s vital that what you use actually works. I’m not talking about working strategically, I mean literally. There are a plethora of hashtags on Instagram that are banned. You can...
Instagram is a great place to grow your business organically. With over 1 billion monthly active users worldwide and 140 million monthly active users in the US, your brand can gain a lot of recognition through this platform. What’s the key to success on Instagram? It’s not the occasional post or...
Social Media has become a critical component of marketing and business strategy. It helps people find you, build customer loyalty and reputation, encourage brand advocacy, create community, and many other things that are key to business growth. Here are 5 reasons you need to add social media to...