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Wildman Blog
Embracing Failure: The Key to Success in Organic Social Media Marketing
In the ever-evolving landscape of social media, the pressure to succeed can be overwhelming. Brands are constantly striving for that perfect post that will go viral, increase their following, and boost engagement rates. However, this quest for perfection often becomes...
Unlocking Profitability: Calculating LTV and CAC for Business Success
Would you like to better understand business profitability? I know no one likes business math…but it’s important. To really understand what’s going on in your business, we have to unpack a few terms and metrics: Lifetime Value (LTV) and Customer Acquisition Cost...
Don’t Follow the Herd
Last week, I was thinking about a new ad campaign for our business and trying to come up with ideas for the content. I tried looking at what everyone else was doing; friends, competitors, big brands. I found myself a bit stuck and without any brilliant ideas. Then I...
How much should you spend on marketing?
As a small business owner, you probably know you need marketing. It's the key to driving sales, building a loyal customer base, and differentiating yourself in a crowded market. But when it comes to determining how much to spend on marketing, the waters can get murky....
Content Goldmine: How Repurposing Benefits Small Business Owners
In today's competitive digital landscape, small business owners are constantly seeking innovative ways to maximize their online presence. One powerful strategy that can drive value and boost growth is content repurposing. By breathing new life into existing content,...
The Benefits of Scheduling Social Media Posts in Advance for Small Business Owners
In today's fast-paced digital world, social media has become a vital tool for small businesses to effectively communicate, engage with customers, and stay relevant. With numerous demands and limited resources, small business owners need to find efficient ways to...
Expanding Your Business’s Reach: How a Website Boosts Your Online Visibility
When it comes to establishing a professional online presence and reaching a wider audience, having a website is an absolute game-changer for your business. In today's digital age, potential customers rely on the internet to find information about products, services,...
6 SEO Tips for Small Business Success
As a small business owner, having a strong online presence is crucial for attracting new customers and growing your business. Search engine optimization (SEO) is a powerful tool that can help improve your website's visibility and attract more organic traffic from...
Instagram Reels Best Practices for Small Business Owners
Instagram Reels is a feature that allows users to create and share short-form videos on the platform. As a small business owner, Reels can be a powerful tool to showcase your brand, products, and services. Here are some best practices to keep in mind when creating...