When it comes to small business owners and their marketing needs, the most important thing to know is that content writing is not a one-size-fits-all endeavor. The type of writing that works for one company might not work for another, and the tone you use will depend...
Repurposing content as a small business owner is super important because it will save you time, energy and effort that can be focused somewhere else. However, repurposing content doesn’t simply mean posting the same content verbatim on all platforms. It needs to be...
When creating content, you are not only providing your consumers with value, you are providing them with an experience. This experience, good or bad, can leave a lasting impact on current and future consumers. What exactly is a content experience? Every piece of...
There is a lot of confusion about the best ways to repurpose content. It can be overwhelming to have so many options to choose from. That’s where this post comes in. I’ve compiled four of my favorite repurposing strategies. I believe these four are tried and true for...
The potential for user-generated content is enormous, but only when done successfully. If you have a business, you need to take advantage of all the content opportunities that you can. The following article will help you better understand what user-generated content...
Aren’t yet seeing messages in your GMB desktop dashboard? Soon you will! Google My Business has rolled out messaging for desktop. As of March 2021, all businesses can have access to messaging on the web. Opt-in to enable users to send messages via your GMB account to...
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