Would you like to better understand business profitability? I know no one likes business math…but it’s important. To really understand what’s going on in your business, we have to unpack a few terms and metrics: Lifetime Value (LTV) and Customer Acquisition Cost...
Last week, I was thinking about a new ad campaign for our business and trying to come up with ideas for the content. I tried looking at what everyone else was doing; friends, competitors, big brands. I found myself a bit stuck and without any brilliant ideas. Then I...
As a small business owner, you probably know you need marketing. It's the key to driving sales, building a loyal customer base, and differentiating yourself in a crowded market. But when it comes to determining how much to spend on marketing, the waters can get murky....
In today's competitive digital landscape, small business owners are constantly seeking innovative ways to maximize their online presence. One powerful strategy that can drive value and boost growth is content repurposing. By breathing new life into existing content,...
One of the best ways to grow your business is to create a newsletter. A well-designed, engaging newsletter can help you convert leads, increase brand awareness and even drive sales. But if you're not sure where to start or what goes into creating an irresistible...
When it comes to small business owners and their marketing needs, the most important thing to know is that content writing is not a one-size-fits-all endeavor. The type of writing that works for one company might not work for another, and the tone you use will depend...
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