Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in your face? You’d...
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Critical Data For Online Business Listings
Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more accurate and...
30 Digital Advertising Statistics for Businesses
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness,...
An Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your...
Understanding and Optimizing Your Website Speed
What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to load in 2 seconds...
5 Reasons You Need Instagram for Your Business
Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on...