Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL...
A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify...
How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between...
With the online world being dominated by images, what do you need to know as a business owner when it comes to copyright laws? Sharing Images on Social Visuals are huge in the social media world, particularly for businesses. Here’s a quick run-down. On average,...
The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more...
Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. This is good news: the more relevant, informative...
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