In the past, business owners could get by with minimal engagement on social media. Today, that's no longer enough. Small businesses need to engage with their audience in order to build loyalty and trust, build relationships and increase sales. Here's why: Small...
Instagram has become a powerful marketing tool for small businesses, but you can't rely on the platform to do all of the work for you. It's important to craft your Instagram bio with care and attention so that it attracts followers and entices them to stay engaged...
Repurposing content as a small business owner is super important because it will save you time, energy and effort that can be focused somewhere else. However, repurposing content doesn’t simply mean posting the same content verbatim on all platforms. It needs to be...
Social media has grown to be a powerful tool in our marketing arsenal. With the ever-increasing popularity of social media platforms, small businesses are now able to reach a significantly bigger audience via these channels. Social Media is often seen as a way to...
Big or small, a good IG presence is super important. If you have a small business chances are your customer base is on IG also. Let's face it, people love to scroll, they don't call it social media for nothin'. Having great photos on your IG is a great way to make a...
Most people don't realize there are different categories of social media channels. If you were to ask a random person on the street, "What types of social media exist?". They would probably respond with, "Facebook, Twitter, Instagram, Snapchat and LinkedIn". And they...
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