Instagram has become a powerful marketing tool for small businesses, but you can’t rely on the platform to do all of the work for you. It’s important to craft your Instagram bio with care and attention so that it attracts followers and entices them to stay engaged with your page. Here are our top tips for writing an effective Instagram bio:
Emphasize a unique benefit or selling point of your business.
Your business should have a unique selling point. Something that sets you apart from the competition. Something that makes your customers want to choose you over other options they might have. If you can’t clearly convey your USP in a couple of words, then maybe it isn’t as clear as it needs to be!
You should be able to use your Instagram bio to emphasize this special quality or attribute of your company. By doing so, you will make it more likely that potential customers will become aware of what makes you unique and decide to do business with you instead of someone else.
Have a call to action.
You should also include a call to action in your bio. Your Instagram bio is the perfect place for you to explain what you want viewers to do, whether it’s following you or buying something from your website. Make sure that your call-to-action is clear and concise so that people know exactly what they’re signing up for when they follow you.
Ask yourself these questions:
If someone wants us to follow them on Instagram, why? Do they want us to subscribe? Follow their content? View their website? Take an action like ordering something from their store or signing up for a free trial?
How will this benefit me as a business owner if someone follows me on Instagram? Will it increase my followers and engagement with my content, or help me sell more products/services through my social media channels and website traffic?
Use keywords.
This is one of the simplest ways to make sure that your Instagram bio has a positive impact on your business. A lot of people don’t think about how their bio might be coming off as spammy or unprofessional due to using irrelevant keywords in their bios, but this can actually hurt you more than it helps you! The goal here is for you to optimize for search engines and get found by potential customers who are looking for what you offer.
Link to your website.
If you want people to take out their wallets and spend, you need to give them what they’re looking for. That means having a link directly from your Instagram bio that takes the user directly to your website. Your bio should let people know what you do and how you can help them—and your website should be an extension of that, providing more information about your services, contact information, and so on.
You’ll want to be sure that your Instagram bio is as appealing as it can be so readers will want to follow you and stay current on your updates.
To create a bio that is as appealing as it can be, you’ll want to ensure that it:
- Is interesting. Your Instagram bio should be one of the first things people see when they visit your profile. It’s important to make sure that yours stands out from all of the others on Instagram by making it memorable and intriguing.
- Is clear. If someone lands on your profile and doesn’t understand what your business is about or how they can get in contact with you, they will probably click out of your profile immediately and move on to another post in their feed before scrolling your page to find any further details about who you are or how to contact you.
After reading this post, you should have a better understanding of what makes an Instagram bio appealing. You can use these tips to craft yours so that it is more effective and grabs people’s attention as they scroll through their feeds.
