LinkedIn is much more than just a platform to connect with professionals in your industry. It’s a powerful tool that can help grow your small business in ways you may not have considered before. By creating a LinkedIn company page, you can establish your brand’s online presence, engage with potential customers, and even attract top talent to join your team. However, with roughly 67 million companies on LinkedIn, it’s important to ensure that your company page stands out from the rest. Here are some best practices to help you optimize your LinkedIn company page and take your small business to the next level.
Use a High Quality Profile Image
Your LinkedIn profile picture is the first thing people see when they come across your company page. It’s crucial that you make a good first impression with a high-quality profile image that reflects your brand’s identity.
Your logo is the perfect choice for your profile picture, but it’s important to resize it to fit LinkedIn’s requirements of 400 x 400 pixels. This ensures that your logo appears clear and sharp on all devices, from desktop to mobile. A blurry or pixelated profile picture can give the impression that your business is unprofessional or outdated, so take the time to resize your logo and make a strong first impression on potential customers and partners who visit your page.
Complete Your About Us Section
Your LinkedIn company page’s “About Us” section is a valuable opportunity to tell your brand’s story and make a lasting impression on potential customers. This space can make it really easy for people who don’t already know you to find your business and get a sense of what you’re all about. It’s important to utilize this space effectively by including optimized words and phrases from your business category, which can improve your visibility in LinkedIn searches. Additionally, telling your story in a compelling and engaging way can help differentiate your business from competitors and build trust with potential customers.
Post Consistently
Posting consistent, high-quality content is key to building a strong presence on LinkedIn. As a small business owner, it’s understandable that you may not have the bandwidth to post every single day. However, it’s important to find a posting schedule that works for you and stick to it. This could mean posting once a week or multiple times a week, depending on your goals and capacity. Consistency is key – your audience will come to expect and anticipate your content if you post on a regular schedule.
When deciding on your posting frequency, it’s important to consider your LinkedIn goals. Are you trying to build brand awareness or generate leads? Are you hoping to establish yourself as a thought leader in your industry? Whatever your goals may be, make sure your posting frequency aligns with them. If you’re just starting out on LinkedIn, it’s a good idea to start slow and gradually increase your posting frequency as you gain more experience and confidence.
Remember, quality trumps quantity. It’s better to post one high-quality piece of content per week than to post several low-quality pieces every day. Take the time to create thoughtful, engaging content that provides value to your audience. This could include industry insights, behind-the-scenes glimpses of your business, or helpful tips and tricks. By consistently posting high-quality content, you’ll build a loyal following on LinkedIn and establish yourself as a trusted authority.
Develop Your Content Before Sending Invites
Are you looking to expand your brand’s reach on LinkedIn? Before you start sending out invites to follow your page, it’s important to develop your content strategy first. Why? Because it’s highly unlikely that someone will follow your LinkedIn page if there isn’t any content to consume.
Your content is the reason why someone would want to follow your brand. It should be informative, valuable, and relevant to your target audience. Take some time to plan out what type of content you want to post, how often, and what topics you want to cover. This will allow you to provide value to your followers and keep them engaged.
Once you have your content strategy in place, you can start sending out invites to follow your page. Remember, you only get 100 invites each month, so use them wisely. Instead of sending out invites to everyone, be strategic about who you invite. Focus on inviting people who are a good fit for your brand and who would be interested in the content you plan to post.
Have Your Employees Share Company Posts to Their Personal Profiles
Encouraging your employees to share posts from your LinkedIn Company Page on their personal profiles is a powerful way to expand your reach. LinkedIn’s algorithm prioritizes content shared by individuals over companies, meaning your posts are more likely to be seen by a larger audience when shared by your team members.
By adding their own thoughts, insights, or experiences to the shared post, employees can personalize the message, making it more engaging and relatable for their networks. This not only boosts the visibility of your content but also strengthens your company’s credibility as it is endorsed by the people who know it best.
