On Dec 3rd, 2020, Google began rolling out a new core algorithm update, and as always, it made some people happy while others weren’t as pleased about it. Google makes smaller modifications to its ranking formulas almost every day, but the big changes are made only...
Use AAA for Help If your small business starts to drift off the road of success this year, remember to use AAA. Marketing in 2021 can be a daunting challenge, don’t over complicate it. Use the AAA formula to increase sales and retain loyal customers. Attention...
What difference does having an HTTPS website really make when it comes to a small business? To answer this question, let’s start by talking about what exactly HTTPS is. HTTPS stands for hypertext transfer protocol secure and it is the secure version of HTTP. It is...
In 2018, Instagram created the option to remove followers from your account. When this new feature came out, it came with a bad connotation. “Use this feature to remove creeps from your public page.” However, when it comes to social media marketing, this feature could...
As a business, how likely is it that potential customers will come through your door?The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just...
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...
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