What difference does having an HTTPS website really make when it comes to a small business? To answer this question, let’s start by talking about what exactly HTTPS is. HTTPS stands for hypertext transfer protocol secure and it is the secure version of HTTP. It is...
In 2018, Instagram created the option to remove followers from your account. When this new feature came out, it came with a bad connotation. “Use this feature to remove creeps from your public page.” However, when it comes to social media marketing, this feature could...
As a business, how likely is it that potential customers will come through your door?The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just...
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords...
How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount...
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