When it comes to small business owners and their marketing needs, the most important thing to know is that content writing is not a one-size-fits-all endeavor. The type of writing that works for one company might not work for another, and the tone you use will depend on your brand's personality....
Repurposing content as a small business owner is super important because it will save you time, energy and effort that can be focused somewhere else. However, repurposing content doesn’t simply mean posting the same content verbatim on all platforms. It needs to be tweaked to match the strategy...
We’re here at the end of another year. 2021 is almost over and we thought it would be a good idea to take a look back and see what last year’s biggest digital trends meant for small businesses. 1- AI and Programmatic Digital In 2021, AI and programmatic digital became a major player in any...
Have you ever started a cross country road trip to a place you’ve never been with no plan, no map and no phone? If so, you probably didn’t get very far or know where you ended up going. Unfortunately, this is exactly how many small businesses advertise. They set out for an unknown...
A new Google My Business (GMB) performance report feature has been introduced, using which you can easily check how people find your business. It enables you to even track what device and platform people are using to access your local listing. Under the header, you’ll see how many people viewed...
If you are not mobile first by now, you might end up being last. Mobile commerce is making major waves in consumer purchasing habits, with an increase of m-commerce sales, up 39% in Q1 over last year. Our customers expect to do business with us via their smartphone or will find another company if...
Have you ever tried to drink from a cup with a hole in the bottom? It’s highly ineffective and quickly gets messy. That’s a lot like what many businesses do every day with their sales funnel. Customers fall out of the bottom of it almost as fast as they come in the top. If customer retention...
When creating content, you are not only providing your consumers with value, you are providing them with an experience. This experience, good or bad, can leave a lasting impact on current and future consumers. What exactly is a content experience? Every piece of content you publish creates an...
There is a lot of confusion about the best ways to repurpose content. It can be overwhelming to have so many options to choose from. That’s where this post comes in. I’ve compiled four of my favorite repurposing strategies. I believe these four are tried and true for any small business owner...
The potential for user-generated content is enormous, but only when done successfully. If you have a business, you need to take advantage of all the content opportunities that you can. The following article will help you better understand what user-generated content is and how you can use it to...