Google Page Experience Update Launched in May 2021

Roughly a year after the company first announced the update, it is officially here. In short, Google will highlight search results that have a great page experience and this could become a major ranking factor. Google said you may see these icons and labels in the search results soon. The update will begin to take expected user experience into consideration for ranking in search results.

What is Page Experience?

To understand how a user will perceive the experience of a specific web page, Google will evaluate a set of signals. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals that take into consideration a site’s loading speed, interactivity, and visual stability.

How to prepare for the Page Experience update

For site owners and others, understanding these signals and making the necessary changes should be a priority! Among the steps to take are optimizing for mobile and improving page speeds, CTAs, and alt text for images.

You can start preparing now for user experience to become a ranking factor. The Core Web Vitals report in Google Search Console is an excellent place to start getting a sense of how your site is performing in these areas. Alternatively, you can make use of the PageSpeed Insights tool by Google (which is a part of our standard SEO Audit) to understand how your site stacks up.

You May Also Like…

If You Are Facing Indexing Issues, Report To Google

If You Are Facing Indexing Issues, Report To Google

In a recent tweet, Google has announced a new service, which allows you to report any Google indexing issues directly to them. If you are living inside the U.S. and currently experiencing problems with search, this free service could be a handy way to help bring your...

Make Your Business Mobile First

Make Your Business Mobile First

If you are not mobile first by now, you might end up being last. Mobile commerce is making major waves in consumer purchasing habits, with an increase of m-commerce sales, up 39% in Q1 over last year. Our customers expect to do business with us via their smartphone or...

Website Hosting Tips for Small Business

Website Hosting Tips for Small Business

There are three main components to a functioning website: Site files Domain Hosting Your website files are the actual HTML, CSS, and Javascript files that make up your website content, structure, and design. Your domain is simply the address where those files live so...

Let’s Get Started

Ready To Make a Real Change? Let's Build this Thing Together!

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from the Wildman team.

Success!