If you’ve heard of the term “evergreen” when it comes to content creation, and maybe you haven’t and that’s okay too, then continue reading. Evergreen content is so important to a good content strategy. It’s a great starting point for repurposed content and can give...
Content and Experience
Dig Your Well Before You Are Thirsty
There are a lot of similarities between farming and growing a business. One of the key similarities is the importance of proper planning while seeing the big picture. Often, as small business owners, we get overly engrossed in the day-to-day micro-operations of the...
Blogging for Fun and Profit: How to Build your Business Blogging Skills
So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of reasons why blogging can benefit your business. However, the world of business blogging may still feel like uncharted territory. What should your blog discuss? How many...
The Dos and Don’ts of Customer Service
Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately though, the bad customer service is almost always recalled...