The potential for user-generated content is enormous, but only when done successfully. If you have a business, you need to take advantage of all the content opportunities that you can. The following article will help you better understand what user-generated content...
Content and Experience
GMB Messaging for Desktop Now Rolling Out
Aren’t yet seeing messages in your GMB desktop dashboard? Soon you will! Google My Business has rolled out messaging for desktop. As of March 2021, all businesses can have access to messaging on the web. Opt-in to enable users to send messages via your GMB account to...
Repurposing Content – What it is and Why it matters
Creating content doesn’t have to create a headache. When you think about creating content, you don’t need to come up with 10 different ideas for 10 different platforms. Truthfully, you only need to start with one topic for one platform. What I’m talking about is...
Why Every Small Business Needs to Create Evergreen Content
If you’ve heard of the term “evergreen” when it comes to content creation, and maybe you haven’t and that’s okay too, then continue reading. Evergreen content is so important to a good content strategy. It’s a great starting point for repurposed content and can give...
Dig Your Well Before You Are Thirsty
There are a lot of similarities between farming and growing a business. One of the key similarities is the importance of proper planning while seeing the big picture. Often, as small business owners, we get overly engrossed in the day-to-day micro-operations of the...
Blogging for Fun and Profit: How to Build your Business Blogging Skills
So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of reasons why blogging can benefit your business. However, the world of business blogging may still feel like uncharted territory. What should your blog discuss? How many...