Have you ever tried to drink from a cup with a hole in the bottom? It’s highly ineffective and quickly gets messy. That’s a lot like what many businesses do every day with their sales funnel. Customers fall out of the bottom of it almost as fast as they come in the...
When creating content, you are not only providing your consumers with value, you are providing them with an experience. This experience, good or bad, can leave a lasting impact on current and future consumers. What exactly is a content experience? Every piece of...
The potential for user-generated content is enormous, but only when done successfully. If you have a business, you need to take advantage of all the content opportunities that you can. The following article will help you better understand what user-generated content...
Creating content doesn’t have to create a headache. When you think about creating content, you don’t need to come up with 10 different ideas for 10 different platforms. Truthfully, you only need to start with one topic for one platform. What I’m talking about is...
Voice technology is the latest trend revolutionizing consumer behavior. Henry Wadsworth Longfellow once said, “the human voice is the organ of the soul”. Today, voice is becoming a vital part of the marketing process that every small business needs to survive and...
There are a lot of similarities between farming and growing a business. One of the key similarities is the importance of proper planning while seeing the big picture. Often, as small business owners, we get overly engrossed in the day-to-day micro-operations of the...
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