FAQ

One connected system that captures every lead, answers every channel, and runs the work behind it. Your website, your front desk, your marketing, and your reporting, built and managed for you.

Your Smart Site goes live within seven days of kickoff.

We build and configure your full system in the first month. Approve at the end of the first month, or take a full refund of everything paid.

Yes. We build on WordPress, and your site is yours to keep and edit.

We share pricing on your strategy call, matched to your business and your goals.

Growing small and midsize businesses in home services, trades, and local professional services who lose leads to slow replies and disconnected tools.

You graduate into the partnership phase. Your system keeps running, hosted, secured, and sharper every month.

Yes. We find the work AI should handle, build and connect the tools, and run the system for you. No jargon, no guesswork.

No. We handle the technology. You run your business. We train your team on the parts they touch.

Yes. We are based in Lawrence and serve businesses across Kansas and beyond. Most work happens remotely.

If you have tasks that happen repeatedly, follow a predictable pattern, or fall through the cracks because your team is too busy, you’re ready. Common signs include missed calls, slow follow-up, inconsistent social media, and unresponded reviews. If any of these sound familiar, AI can help. Still unsure? Consider our AI Readiness Assessment.

It depends on whether a prebuilt agent fits your workflow or you need a custom one. Prebuilt agents are a monthly subscription with no setup work; custom agents involve a build phase first, then a subscription. Most businesses start with one agent and add more as they see results. We can help you identify which agent will deliver the biggest impact for your situation, and we quote it once we understand the work.

Not with us. We handle setup, configuration, and ongoing management. Our prebuilt agents launch in days with minimal involvement from you. Custom agents take longer but we do the heavy lifting. You don’t need technical skills. We train you on how everything works and provide ongoing support.

That is not our intent. AI handles repetitive tasks so your team can focus on higher-value work. Your receptionist can focus on in-person customers instead of answering the same questions all day. Your office manager can build relationships instead of chasing reviews. AI takes the busywork off their plate.

An AI agent is like a digital employee. They handle specific tasks independently, around the clock. Our AI Receptionist answers calls and chats. Our Review Manager responds to online reviews. Our Content Creator writes social media and blog posts. Each agent works 24/7, never takes a break, and costs a fraction of a human employee.

Yes, and we would prefer to. Scoping automation means understanding how work actually moves through your business, which is far easier sitting with you for an hour than over a call. We are on Becker Drive and happy to come to you. For most Douglas County clients the discovery conversation happens on site.

Usually not. Most of what we build connects the systems you already use rather than replacing them. Ripping out working software is expensive and disruptive, and it is rarely where the return is. If something you rely on genuinely cannot connect to anything, we will say so, but that is less common than vendors would have you believe.

Size is not the test. What matters is whether you have a task that happens most days and follows the same shape every time. A two-person shop fielding the same enquiry twenty times a week has a better case than a twenty-person firm where every job is different. If we cannot find a task like that in your business, we will tell you on the first call. Plenty of Douglas County businesses do not have one yet, and that is a perfectly good answer.

The recurring ones are answering enquiries outside business hours, chasing quotes that went quiet, requesting reviews when a job closes, and getting details out of emails and into a system without anyone retyping them. None of it is exotic. It is the administrative residue that fills the gaps between real work, and it is where nearly all the value sits for a business of this size.

The design assumes it will, occasionally. Anything customer-facing has a review step or hands off to a person when it is uncertain, anything that writes to your systems is logged and reversible, and there is an off switch you control. That question is the right one to ask anyone selling you AI. A confident claim about accuracy matters less than a clear account of what happens on the day it is wrong.

We can, but we usually advise against it. Paid traffic magnifies whatever your site already does. Sending expensive clicks to a page that loads slowly or buries the enquiry form wastes most of the budget, and you will conclude that ads do not work when the problem was the destination. Often the cheaper sequence is to fix the landing experience first, then advertise into it. We will tell you if that is your situation.

No. Percentage-of-spend pricing rewards an agency for spending more of your money, which is the wrong incentive. We charge a flat management fee based on the complexity of the account, so the advice you get about raising or cutting budget is not influenced by what we earn from it.

Enough to gather data, which usually means a few hundred pounds a month at minimum for a local business. Below that, a campaign takes so long to accumulate clicks that you cannot tell a bad keyword from an unlucky week. The better question is what an enquiry is worth to you. If a customer is worth two thousand over their lifetime and one in four enquiries closes, you can afford a lot more per click than a business selling a fifteen-pound item. We work backwards from that number rather than starting with a budget and hoping.

Within days, which is the main reason to run them. The trade-off is that they stop the moment the budget stops, where search keeps most of its value after you stop paying. Expect the first two to four weeks to be a learning period where cost per enquiry is higher than it will settle at. Judging a campaign on its first fortnight is the most common mistake we see.

You do. We work inside your Google Ads and Meta accounts rather than a reseller account we control. If we part ways you keep the campaigns, the conversion history and the learning that goes with them, which is often worth more than the campaigns themselves. Ask this of any agency you speak to. Being locked out of your own performance history is a real cost that only shows up when you try to leave.

They work best together and answer different problems. Ads produce enquiries within days but stop when the budget stops. Search takes months and keeps most of its value afterwards. The usual sequence for a Lawrence business is to advertise while search matures, then reduce spend as organic positions hold. That way you are not waiting six months with nothing coming in, and you are not still renting all your traffic in year three.

Yes. We manage campaigns in your Google Ads and Meta accounts rather than a reseller account we control. You keep the campaigns, the conversion history and the account learning if we part ways. This matters more than it sounds. Performance history is what makes a mature account cheaper to run than a new one, and losing it means starting the learning period over with someone else.

It depends on how far you will travel and how often. A restaurant or a downtown retailer should stay tight, often a few miles, because someone in Baldwin City is not driving in for lunch. A contractor, a law firm or a medical practice can usually justify the whole county and sometimes beyond. Radius targeting is one of the easiest places to waste money. Too wide and you pay for clicks from people who will never travel to you. Too narrow and you miss the customers you would happily serve.

Lower than most owners expect, because you are bidding against a handful of local competitors rather than a metro field. Many Douglas County businesses can gather usable data on a few hundred a month, where the same campaign aimed at Kansas City would need several times that to read clearly. The number that actually decides it is what a customer is worth to you. We do that arithmetic on the first call and tell you whether the maths works before you commit a budget.

No. We do not run campaigns for two businesses bidding on the same terms in the same market. In an auction, that would mean driving up the price both of our clients pay while telling each we were working in their interest. It is worth asking any agency this before you sign, particularly in a market the size of Lawrence.

No. Most clients start with one. Taking all three from day one usually means none of them get the attention they need, and it makes it harder to tell what actually worked. Where combining does help is that the three inform each other. What converts in advertising tells us which terms are worth pursuing in search, which is a shortcut you do not get running them through separate agencies.

Yes, and it is often the right place to start. Driving search or paid traffic to a site that loads slowly or buries the contact form wastes most of the money, and you end up concluding that marketing does not work when the problem was the destination. If your existing site is sound we will happily work with it. We will tell you honestly which situation you are in.

Scale, mostly, and who does the work. A metro agency is generally built around larger retainers and you are unlikely to speak to the person running your account. Here you deal with the people doing it. We also know the market. When we look at who is outranking you in the map pack, they are businesses we recognise rather than names on a report.

It varies by service and scope, so we quote after looking rather than from a price list. What we can say is that a market this size needs less work to compete in than a metro, so the retainer that reaches page one here is usually smaller than what a Kansas City campaign would demand. Advertising management is a flat fee, never a percentage of your spend. We do not want our advice about your budget to be influenced by what we earn from it.

Almost always the Google Business Profile and local listings, because for a local business that is where most of the visibility is and it is the fastest thing to move. Website changes take weeks to register; profile corrections can shift map-pack visibility within days. After that it depends on urgency. If you need enquiries this month, advertising. If you can wait a quarter for something that keeps paying, search.

No. We design, build, and manage your automations for you. Our platform is connected to your website, CRM, and communication tools. You tell us what you want to happen, and we make it work. You’ll see the results without needing to understand the technical details.

Simple automations can be live within a few days. More complex workflows with multiple steps, conditions, and integrations take 1-2 weeks. We start with a discovery conversation to understand your process, then build, test, and launch. You approve everything before it goes live.

Most businesses save 5-15 hours per week depending on how many manual tasks they currently handle. One client eliminated 15 hours of monthly reporting by automating data collection. Another recovered 80% of missed calls with automated follow-up texts. The savings compound as you add more automations.

Business automation uses technology to complete tasks without manual effort. When a customer submits a form, an automation can instantly send a confirmation email, notify your sales team, and add the contact to your CRM. When a job is completed, an automation can request a review. These workflows run in the background, saving time and ensuring nothing falls through the cracks.

Common automations include lead follow-up, appointment reminders, review requests, welcome emails for new customers, payment failure notifications, internal reporting, and re-engagement campaigns for inactive customers. If a task happens repeatedly and follows a consistent pattern, it can probably be automated.

Book a strategy call. We’ll learn about your business, discuss your goals, and identify where AI, automation, or our other services can help. If we’re a good fit, we’ll put together a proposal. If not, we’ll tell you honestly and point you in the right direction.

Wildman Web Solutions was founded in 2017. Since then, we’ve served more than 500 businesses across a wide range of industries. Our founder has a decade of experience in professional software development for Fortune 500 companies and government agencies.

That’s normal. Most clients come to us knowing they want to improve but aren’t sure where to start. Our strategy call is designed to help you figure that out. We’ll ask about your business, your pain points, and your goals. Then we’ll recommend the services that will deliver the most impact for your situation.

We work with small to medium businesses across many industries including home services, professional services, healthcare, hospitality, non-profits, and retail. Our solutions are flexible and adapt to different business models. If you’re wondering whether we’re a fit for your industry, reach out and we’ll give you an honest answer.

We’re based in Lawrence, Kansas. Our team works with clients throughout the region and across the country. Most of our communication happens via video calls, email, and phone, so location is rarely a barrier. We’re also happy to meet you in person at our office at 2029 Becker Drive in Lawrence, Kansas.

Yes, we love meeting with Lawrence-area clients in person. Whether you want to talk through your project at your business or meet at our office, we’re happy to make that happen. Our office is located in KU Innovation Park at 2029 Becker Drive, Lawrence KS 66047.

Yes. We build online stores for Lawrence and Douglas County businesses selling physical products, digital goods, services and subscriptions. That includes product catalogues, secure checkout, shipping and tax rules, inventory syncing, and abandoned-cart follow-up. Ecommerce is where the difference between a website and a system matters most. A store that simply takes orders is leaving money on the table. We connect yours to your CRM so customer history is in one place, automate the follow-up that turns a first order into a second, and set up the reporting that shows which products actually make you money. We will talk through whether ecommerce is right for your business before recommending it — sometimes a simpler site plus a booking system is the better answer.

Yes. Not every business needs a large build, and we would rather start you with something solid than sell you something you do not need yet. A clean, professional starter site — a handful of pages, mobile-responsive, fast, set up properly for local search and connected to a contact form that actually reaches you — covers what most new Lawrence businesses need in their first year. It is built on the same foundation as our larger projects, so when you are ready to add ecommerce, booking, AI chat or automated follow-up, none of it has to be rebuilt. We will be straightforward about what your budget can achieve and what it cannot.

Yes, and for most local businesses it is the single highest-impact thing we do. Your Google Business Profile is what appears in the map pack when someone searches for a service near them, and it often gets more views than your website. We optimise the profile itself — categories, services, photos, hours, service areas and Q&A — then keep it active with regular posts. Alongside that we audit your listings across Google, Bing, Apple, Yelp, Facebook and the major data aggregators, correcting inconsistencies in your name, address and phone number. Inconsistent listings quietly suppress local rankings, and they are one of the most common problems we find when a Lawrence business is not showing up in the map pack.

Yes. SEO is one of our core services, and local search is where most Lawrence businesses see the fastest return. We handle the full picture: on-page optimisation, technical fixes, Google Business Profile management, local citations and listings accuracy, and content built around what your customers actually search for. Local SEO works differently from national SEO. Ranking for “web design Lawrence KS” depends heavily on your Google Business Profile, review volume, and whether your name, address and phone number are consistent everywhere they appear online. We audit all of it, fix what is broken, and report on real positions rather than vanity metrics. If you want to see where you currently stand, we will run a free local search audit before you commit to anything.

Yes. We offer managed hosting designed for the sites we build. Our hosting is fast, secure, and maintained by our team so you don’t have to worry about updates, backups, or downtime. Our hosting also includes premium features like daily site backups, analytics suite, CDN and Caching tools for better performance, built in security measures, and more!

Absolutely. While we’re based in Lawrence and love working with Douglas County businesses, we serve clients throughout Kansas and beyond. Most of our work is done remotely — we only need to be local if you want to meet in person.

Ask four questions. First, who owns the site when it is finished? You should, outright — including the domain, the hosting account and the files. Second, what happens after launch? A site nobody maintains loses ground within a year. Third, can they show you results rather than screenshots? Attractive design is easy; a site that generates enquiries is not. Fourth, will you be able to reach a person when something breaks? We would rather you asked us those questions than took our word for it. Meet with us, meet with two other Lawrence designers, and compare the answers. If someone is a better fit for your project than we are, we will tell you.

Most small business websites are ready to launch in 3–6 weeks from the time we have your content and feedback. Larger or more complex projects can take 6–12 weeks. We’ll give you a clear timeline at the start of your project so there are no surprises.

Website design pricing in Lawrence depends on the size and complexity of your project. A clean, professional five-page site and a platform with e-commerce, member areas, or custom integrations are very different builds, so we scope each one on its own terms. We also offer a Smart Site upgrade that adds AI chat, automated content, scheduling, and omnichannel inbox tools to turn your site into a full business system. Every project starts with a free strategy call, so we understand what you actually need before we quote it. You get an accurate number for your project rather than a package price that may not fit.

Wildman builds more than a website. We build a system. Every small business website we design in Lawrence includes built-in connections to AI tools, automated follow-up, online scheduling, and CRM integration. These are the tools that turn a website into your hardest-working employee. Other Lawrence web design agencies do great work. We focus specifically on giving small business owners a site that saves time, captures leads, and grows with them.

For most businesses, yes we do recommend it. Social media builds awareness, keeps you visible to past customers, and establishes credibility with new ones. The key is consistency. Posting sporadically does little. Our AI-Powered Social Media service handles content creation and posting so your profiles stay active without consuming your time.

SEO is a long-term strategy. Most businesses start seeing measurable improvements in 3-6 months. Competitive industries may take longer. We focus on sustainable results through quality content, technical optimization, and local search strategies. Quick fixes and shortcuts often backfire, so we avoid them.

It depends on your industry, goals, and customer value. Most small businesses we work with spend $500-2,000 per month on ad spend. Some spend $5000 per month or more. The more important question is return on investment. We track performance closely and optimize campaigns to ensure your ad spend generates measurable results.

SEO improves your rankings in organic search results over time. It takes longer to see results but delivers sustained traffic without ongoing ad spend. Paid advertising puts you in front of customers immediately but requires continuous investment. Most businesses benefit from both. We help you decide where to focus based on your goals and budget.

Two things. First, our technology is more advanced. We use AI tools to improve efficiency and outcomes across SEO, advertising, and social media. Second, we’re a small team that provides personal attention. You won’t be handed off to a junior account manager. Our experts do the work and answer when you call.

No. Most businesses start with one or two parts, usually the inbox and reviews, because those produce a visible difference in the first fortnight. The rest can stay switched off until you want it. Turning everything on at once is the most common way a platform rollout fails. People revert to the tools they know and the subscription quietly becomes shelfware.

A CRM records what happened. This acts on it. A review request goes out when a job is marked complete. A lead that went quiet gets followed up without anyone remembering to. An out-of-hours enquiry gets an answer instead of waiting until morning. If your team is disciplined about follow-up and your volume is low, a plain CRM may genuinely be enough. The platform earns its place when things are slipping through because everyone is busy.

Your data is exportable and it remains yours. That said, be realistic: any system holding your customer history takes effort to leave, and that is true of every CRM on the market. What we can tell you plainly is that we will not make it difficult. If you decide to move, we will help you export cleanly rather than making the process the reason you stay.

Usually a CRM, a review request tool, a social scheduler, a shared inbox and a form builder, plus whatever spreadsheet is holding the gaps together. Most small businesses arrive paying four or five subscriptions that do not talk to each other. The saving is real but it is not the main point. The point is that a lead, the messages you exchanged, the review they left and the campaign that found them all sit in one record instead of five systems that each know a fragment.

We do. Configuration, importing your existing contacts, connecting your phone number and inbox, and building the first automations around how you actually work. You are not handed a login and a documentation link. We also train whoever will use it daily, because the most common reason a platform fails is not the software. It is that one person understood it and then went on holiday.

Parts of it, yes, and we will show you which parts. Keeping your Google Business Profile current, gathering reviews, and answering customer questions on your own site are all things an owner can do well because they know the business better than any agency will. What is harder to do yourself is the technical diagnosis, the keyword research that separates a term worth chasing from one that only looks good, and the discipline of publishing consistently. If you have the hours, take the first list. If you do not, that is what a retainer is for.

No. We work month to month. SEO needs continuity to compound, so we will tell you plainly that leaving after two months wastes the money you already spent, but we would rather earn the next month than lock you into twelve.

Expect early movement in four to eight weeks, and meaningful movement on competitive terms in three to six months. Technical fixes can show up quickly. Ranking for a term several established competitors already own takes longer, because you are being asked to demonstrate relevance and credibility that they have accumulated over years. Anyone promising page one in thirty days is either targeting terms nobody searches or doing something that will cost you later.

It depends on whether people search for what you sell. If your customers find businesses like yours by typing a need into Google, then yes, and it is usually the cheapest enquiry you will ever buy because it keeps working after you stop paying for it. If your customers come entirely from referrals or a trade counter, your money is better spent elsewhere and we will say so. The honest test is search volume plus intent. A term with two hundred searches a month from people ready to buy is worth more than one with twenty thousand from people doing homework.

They decay rather than collapse. The technical and on-page work stays in place, and pages that have earned links keep them. What stops is the compounding: no new content, no new citations, no response when a competitor overtakes you or an algorithm update shifts the field. Most sites hold position for a few months and then drift. How fast depends on how competitive your market is.

No. We are based in Lawrence and a good share of our clients are in Douglas County, but we run SEO for businesses across Kansas and beyond. Local search work is location-specific in its targeting, not in where the team sits. That said, there is a real advantage to a local engagement: we can meet in person, we know the market, and we understand which nearby businesses you are actually competing with in the map pack.

Less competitive than most owners assume. Lawrence has a few hundred commercial searches a month across the main service categories, and many local businesses have either no website worth ranking or a Google Business Profile nobody has touched in two years. That is an opportunity rather than a criticism. In a market this size, doing the fundamentals properly and consistently is usually enough to reach the top three, where a metro campaign would need a much larger content and link budget to achieve the same thing.

SEO in Lawrence is priced as a monthly retainer, scoped to what your situation actually needs. A business with a solid website and a neglected Google Business Profile needs very different work from one starting with an outdated site, so we quote after an audit rather than from a price list. Because Lawrence is a smaller market than Kansas City or Topeka, the work required to reach page one here is usually less than a metro campaign would demand. That tends to make local SEO one of the better-value things a Douglas County business can spend on.

Almost always the Google Business Profile and the listings behind it. For a local business it is the highest-leverage surface, it sits outside the website so nobody owns it, and it is usually incomplete: missing categories, no recent photos, thin service descriptions, and business details that disagree across directories. It is also the fastest. Website changes take weeks to register. Profile and listing corrections can move map-pack visibility within days.

No. We do not take two clients competing for the same terms in the same market. If we are running SEO for a Lawrence plumber, we will decline the next Lawrence plumber who approaches us. It is worth asking any agency this. In a market the size of Lawrence, an agency serving several businesses in one category cannot genuinely be working to put each of them first.

Yes, and most clients do at the start. We share the month ahead, you flag anything you want changed, and it publishes on schedule. Most people relax that after a few months once the tone is clearly right, which speeds everything up. Either way it is your call, and we will not publish something you have asked us to hold.

You do, and that is deliberate. Real photographs of your work, your team and your premises outperform anything we could buy, and being in Lawrence means we can come and shoot a batch when it is worth doing. For week to week, a phone camera is enough. The businesses that get the most from social are the ones where someone got into the habit of photographing finished work before leaving the site.

They are closer than most people realise. Google Business Profile posts appear directly in local search results, which for a Lawrence business is usually more valuable real estate than a Facebook post. We treat the profile as part of the social schedule rather than as an SEO afterthought. The same content usually serves both, and neglecting the profile while posting diligently to Facebook is a common and expensive mistake.

Selectively. Posting about something genuinely connected to your business, a sponsorship, a stall at the farmers market, work you did for a local organisation, does well because it is specific and true. Posting about every KU game and city event because it fills a slot does not. Audiences can tell the difference between a business that is part of the community and one performing that it is.

We work with a broad range of Douglas County businesses: trades and contractors, professional practices, retailers, restaurants and non-profits. What matters more than sector is whether you have something real to show. If your work photographs well, social is usually worth doing. If it genuinely does not, we will tell you that your budget would go further in search or advertising rather than take the retainer anyway.

It can draft them, and we use it for that. What it cannot do is know that you finished a difficult job on Tuesday or that a long-standing customer sent a thank-you note, and those are the posts that actually work. Fully automated accounts read as automated, and audiences are getting quicker at spotting it. We use AI to speed up drafting and scheduling, then put real specifics in. The tooling saves time; it does not replace having something to say.

Rarely, directly, for a small local business, and we will not pretend otherwise. What it does is settle the question a prospect asks after they have found you somewhere else: is this business active, credible, and still trading? An account last posted to fourteen months ago answers that badly, and it costs you customers who never contacted you to say so. Treat social as the thing that confirms a decision rather than the thing that creates one.

Consistently matters far more than frequently. Two or three posts a week that keep going for a year beat daily posting that stops after six weeks, because the second pattern leaves an account that looks abandoned and an audience that learned to ignore you. For most small businesses two to four posts a week is the sustainable range. We would rather commit to a cadence you can hold than promise volume that collapses.

The ones your customers already use, which is usually fewer than you have been told. Most local service businesses need Facebook and Google, and Instagram if the work is visual. Everything else is optional and often a distraction. Being genuinely active on two platforms beats being half-present on five. We would rather retire an account than keep posting to somewhere nobody is looking.

We do both parts. You supply the raw material, which is usually just telling us what the business is actually doing this month, and we handle the writing, the design and the scheduling. The exception is photography. Real photos of your work, your team and your premises outperform stock every time, and nobody can take those for you. A phone camera and a habit of sending us pictures is genuinely enough.

No. We write professional copy for every page as part of our website packages. You provide basic information about your business, services, and customers. We turn that into clear, compelling content. You review and approve before anything goes live.

Starter websites typically launch in 2-3 weeks. Growth websites with advanced features take 4-6 weeks. Timeline depends on how quickly you provide content, feedback, and approvals. We set clear milestones at the start of every project so you know exactly when to expect delivery.

What a website costs depends on what it has to do. A clean, professional site of a few pages and a platform with e-commerce, a blog, or members-only areas are different builds, and custom projects are scoped individually. Every site we deliver includes mobile-responsive design, professional copywriting, and connection to our business platform. Every project starts with a free strategy call so we can scope what you actually need and quote it accurately, rather than quoting a package that may not fit.

A regular website displays information. An AI-powered website works for you. Our sites can connect directly to our CRM, automation platform, and AI tools. Forms capture leads and trigger follow-up sequences. Chat widgets connect to AI agents. Everything integrates so your website becomes the foundation of an intelligent business system, not just an online brochure.

Yes. Every website we build is fully responsive, meaning it automatically adjusts to look great on phones, tablets, and desktops. With over 60% of web traffic coming from mobile devices, this is a requirement for every project we deliver.