A Marketing Agency Based in Lawrence, KS
Search, advertising and social for businesses across Lawrence and Douglas County, plus the software to run the leads once they arrive. We are on Becker Drive. The people who look at your account are the people you meet.
Most Douglas County businesses do not need everything at once. They need the one thing that is currently costing them customers, done properly, and a clear order for everything that comes after it.
We run three services and the platform that ties them together. You can take one or all of them, and we will map the order that makes sense for your situation:
- Search Technical fixes, on-page work, your Google Business Profile and listing accuracy, reported against a fixed keyword set
- Advertising Google and Meta campaigns with conversion tracking live before spend, and a flat fee rather than a cut of your budget
- Social media Planned, written, designed, posted and replied to, at a cadence you can actually sustain
- The platform underneath One system for leads, messages, reviews and reporting, so the inquiries all this generates do not fall through
If we think your money would do more somewhere other than where you came to us for, we will say so on the first call.
Why Douglas County Businesses Choose Wildman
We are actually here.
Becker Drive, not a portal in another state. We know which businesses are outranking you in the map pack because we recognise them, and we can sit down with you rather than scheduling a screen share three weeks out.
You deal with the people doing the work.
A metro agency is built around larger retainers, and the person who sold you is rarely the person running your account. Here they are the same people, which is the main practical difference at this size.
Flat fees, no cut of your ad spend.
Percentage-of-spend pricing pays an agency more for spending more of your money. We charge a flat management fee, so when we tell you to cut a campaign there is nothing in it for us.
One business per market.
We will not run search or ads for two businesses competing on the same terms in Lawrence. In a market this size that would mean bidding both our clients against each other.
Serving Lawrence and Douglas County
We work with businesses throughout Lawrence and Douglas County, including Baldwin City, Eudora, Lecompton and De Soto, and with Kansas businesses further afield.
What you sell and where you sit change the answer more than most owners expect. A retailer on Mass St is competing for people already downtown and browsing. A contractor working out along West 6th is competing for somebody searching on a phone with a problem that needs solving today. A practice near LMH competes on reviews and reputation more than on keywords. The three services get weighted differently in each case, which is most of what the first conversation is for.
- Lawrence
- Baldwin City
- Eudora
- Lecompton
- De Soto
- Douglas County
Working with a Lawrence agency: common questions
Do I have to take all three services?
No. Most clients start with one. Taking all three from day one usually means none of them get the attention they need, and it makes it harder to tell what actually worked.
Where combining does help is that the three inform each other. What converts in advertising tells us which terms are worth pursuing in search, which is a shortcut you do not get running them through separate agencies.
Do you also build the website?
Yes, and it is often the right place to start. Driving search or paid traffic to a site that loads slowly or buries the contact form wastes most of the money, and you end up concluding that marketing does not work when the problem was the destination.
If your existing site is sound we will happily work with it.
How are you different from a Kansas City agency?
Scale, mostly, and who does the work. A metro agency is generally built around larger retainers and you are unlikely to speak to the person running your account. Here you deal with the people doing it.
We also know the market. When we look at who is outranking you in the map pack, they are businesses we recognise rather than names on a report.
What does a typical Lawrence retainer cost?
It varies by service and scope, so we quote after looking rather than from a price list. What we can say is that a market this size needs less work to compete in than a metro, so the retainer that reaches page one here is usually smaller than what a Kansas City campaign would demand.
Advertising management is a flat fee, never a percentage of your spend. We do not want our advice about your budget to be influenced by what we earn from it.
Which service should a Lawrence business start with?
Almost always the Google Business Profile and local listings, because for a local business that is where most of the visibility is and it is the fastest thing to move. Website changes take weeks to register; profile corrections can shift map-pack visibility within days.
After that it depends on urgency. If you need inquiries this month, advertising. If you can wait a quarter for something that keeps paying, search.
How We Start
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Step 1
Look at where you stand
Your current positions, your Google Business Profile, your listings and whatever you are already spending. You keep that review either way.
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Step 2
Pick the first thing
One service, chosen because it is what is currently costing you customers. Not a bundle.
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Step 3
Fix the foundations
Listings, tracking and the site itself if it needs it, because everything else builds on those.
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Step 4
Report and widen
Monthly reporting against numbers agreed up front, and we only add a second service once the first is clearly working.
Want to Know Where You Actually Stand?
We will look at your search positions, your Google Business Profile, your listings and your current spend, and tell you plainly what is working and what is not.
You keep that review whether or not you hire us.
Want search, ads and social running as one system?