When creating content, you are not only providing your consumers with value, you are providing them with an experience. This experience, good or bad, can leave a lasting impact on current and future consumers. What exactly is a content experience? Every piece of content you publish creates an...
There is a lot of confusion about the best ways to repurpose content. It can be overwhelming to have so many options to choose from. That’s where this post comes in. I’ve compiled four of my favorite repurposing strategies. I believe these four are tried and true for any small business owner...
The potential for user-generated content is enormous, but only when done successfully. If you have a business, you need to take advantage of all the content opportunities that you can. The following article will help you better understand what user-generated content is and how you can use it to...
Creating content doesn’t have to create a headache. When you think about creating content, you don’t need to come up with 10 different ideas for 10 different platforms. Truthfully, you only need to start with one topic for one platform. What I’m talking about is repurposing your content. ...
Voice technology is the latest trend revolutionizing consumer behavior. Henry Wadsworth Longfellow once said, “the human voice is the organ of the soul”. Today, voice is becoming a vital part of the marketing process that every small business needs to survive and thrive. So, what exactly is voice...
There are a lot of similarities between farming and growing a business. One of the key similarities is the importance of proper planning while seeing the big picture. Often, as small business owners, we get overly engrossed in the day-to-day micro-operations of the company and neglect to plant...
Demand for food delivery is higher than it has ever been. According to Nation’s Restaurant News, “51% of Americans use delivery services to purchase meals from casual dining restaurants, and 26% order takeout or delivery at least once a week.” With these high rates of delivery usage, it’s...
Use AAA for Help If your small business starts to drift off the road of success this year, remember to use AAA. Marketing in 2021 can be a daunting challenge, don’t over complicate it. Use the AAA formula to increase sales and retain loyal customers. Attention Effective marketing that produces...
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business...
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that...