Last week, I was thinking about a new ad campaign for our business and trying to come up with ideas for the content. I tried looking at what everyone else was doing; friends, competitors, big brands. I found myself a bit stuck and without any brilliant ideas. Then I saw a tweet from Alex Hormozi,...
As a small business owner, you probably know you need marketing. It's the key to driving sales, building a loyal customer base, and differentiating yourself in a crowded market. But when it comes to determining how much to spend on marketing, the waters can get murky. Without a solid plan, it's...
In today's competitive digital landscape, small business owners are constantly seeking innovative ways to maximize their online presence. One powerful strategy that can drive value and boost growth is content repurposing. By breathing new life into existing content, businesses can reach a wider...
One of the best ways to grow your business is to create a newsletter. A well-designed, engaging newsletter can help you convert leads, increase brand awareness and even drive sales. But if you're not sure where to start or what goes into creating an irresistible newsletter that will grow your...
When it comes to small business owners and their marketing needs, the most important thing to know is that content writing is not a one-size-fits-all endeavor. The type of writing that works for one company might not work for another, and the tone you use will depend on your brand's personality....
Repurposing content as a small business owner is super important because it will save you time, energy and effort that can be focused somewhere else. However, repurposing content doesn’t simply mean posting the same content verbatim on all platforms. It needs to be tweaked to match the strategy...
We’re here at the end of another year. 2021 is almost over and we thought it would be a good idea to take a look back and see what last year’s biggest digital trends meant for small businesses. 1- AI and Programmatic Digital In 2021, AI and programmatic digital became a major player in any...
Have you ever started a cross country road trip to a place you’ve never been with no plan, no map and no phone? If so, you probably didn’t get very far or know where you ended up going. Unfortunately, this is exactly how many small businesses advertise. They set out for an unknown...
A new Google My Business (GMB) performance report feature has been introduced, using which you can easily check how people find your business. It enables you to even track what device and platform people are using to access your local listing. Under the header, you’ll see how many people viewed...
If you are not mobile first by now, you might end up being last. Mobile commerce is making major waves in consumer purchasing habits, with an increase of m-commerce sales, up 39% in Q1 over last year. Our customers expect to do business with us via their smartphone or will find another company if...