Get more reviews. Respond to all of them.

AI reputation management is software that asks your customers for reviews automatically, writes and posts the replies, and watches every site those reviews land on. The AI handles the volume; you keep the judgment calls and the rules.

Reputation AI does three separate jobs that are usually three separate chores. It sends review requests by text and email after a job is finished. It drafts on-brand replies to reviews as they arrive and, where you allow it, posts them without waiting for you. And it monitors ratings, mentions and sentiment across the sites your customers actually read, so a problem surfaces while you can still do something about it.

The reason this is worth automating is that reputation work is not hard, it is relentless. One unanswered week is invisible. Six unanswered months look like a business that has stopped caring.

By asking once, quickly, on the channel they already use. Reputation AI sends the request by email or SMS at the moment the job is done — the point where the experience is fresh and the customer is most willing — and does not chase people who have already replied.

It can trigger the request straight from the systems you already work in. Integrations with tools like QuickBooks Online, Jobber and PetExec let a completed invoice or a closed job send the request on its own, so nobody has to remember.

Timing beats persuasion here by a wide margin. A request sent an hour after the work finished outperforms a beautifully written one sent a two weeks later, and it does not make you look desperate.

No, and you should be wary of any tool that offers to. Selectively soliciting reviews from customers you expect to be positive is review gating, and it is against Google's review policies. Getting caught costs you far more than a handful of four-star reviews ever would.

What Reputation AI does instead is separate two things that are often confused. Review requests go to customers, without filtering by predicted sentiment. Net Promoter Score surveys are a private feedback channel that runs alongside them, so you learn a customer was unhappy directly rather than discovering it in public a week later.

That distinction matters commercially as well as ethically. A private complaint you resolve is a retained customer. The same complaint posted publicly is a permanent listing you can only reply to.

Either, and you set the rule. The AI Reputation Specialist can post replies to Google and Facebook on its own, or draft them and wait for a person to publish. Most businesses run a mix.

The controls are specific rather than a single on/off switch. You choose which platforms it posts to, a rating threshold above which it may act alone, and a delay before it replies so a review does not get answered within nine seconds of being written. Replies match the language the review was written in.

The configuration we usually recommend to start: let it post automatically on four- and five-star reviews, and route everything below that to a person. Positive reviews are where the volume and the tedium sit; low-rated ones are where the judgment is, and they deserve two minutes of your attention.

By default it does not handle one alone — it drafts, and you decide. That is a deliberate default rather than a limitation, because a reply to an angry customer is a public document that a hundred future customers will read.

Where the AI genuinely helps is preparation. It gives you a reply that is calm, on-brand and already written, so the job becomes editing rather than composing something while irritated. It also flags the review immediately, which matters more than the wording — a complaint answered within a day reads very differently from the same words posted three weeks later.

It also tracks review edits, so when a customer quietly revises a one-star to a four-star after you resolved their problem, you find out.

Fully automated replies run on Google and Facebook. Beyond those two, it monitors and drafts suggested responses for reviews from more than a hundred additional sources, and the list is deliberately industry-wide rather than generic.

That includes the general sites everybody knows — Yelp, Better Business Bureau, Trustpilot, TripAdvisor — and the ones that quietly decide purchases in particular trades: Houzz, Angi and Zillow for home and property, Healthgrades, Vitals and Zocdoc for clinics, Cars.com, CarGurus, DealerRater and Carfax for automotive, OpenTable, Grubhub and Booking.com for hospitality, Apartments.com and ApartmentRatings for property management.

Everything lands in one dashboard with ratings, mentions and sentiment together, plus monitoring of up to three competitors so you can see whether a dip is you or the whole category.

Yes, and this is the part owners underuse. You can chat with the AI about your own review and survey data — ask what people complain about most, whether sentiment moved after you changed something, or which location is drifting — and get an answer without reading three hundred reviews yourself.

It surfaces recurring themes, early warning signs, and the specific things customers name when they are happy. That last one is genuinely valuable and rarely acted on: the phrase your customers keep using about you is usually better marketing copy than anything you would write.

Those themes also feed your search visibility, because the language real customers use is the language other people type into Google.

A monthly subscription, quoted after a short conversation rather than from a price list. Everything on this page is included: automated review requests by email and SMS, AI replies posted to Google and Facebook under your rules, coverage of 100+ review sites, NPS surveys, competitor and mention monitoring, the website widget, and the integrations that trigger requests from your job or invoicing system.

We quote after looking at where you currently stand, because a business with two hundred existing reviews and one with none need very different amounts of work in the first month even though the software is the same.

A short call and an audit of where you currently stand. We look at your review counts and ratings across the sites that matter in your trade, check your listings actually point at the right business, and agree the response rules before anything is switched on.

Reputation AI is one of five products in the Business Platform. It works closely with SEO AI, because reviews and accurate listings are the two biggest inputs into whether you appear in the local map results at all, and the review requests themselves run off contact records in CRM AI. If you would rather we ran the whole program for you, that sits under our agency services. Either way, book a call.

Mostly in what survives contact with a busy week. Asking manually works well for about a two weeks, then a big job lands and nobody sends a request for a month. The replies go the same way — the five-star ones feel optional, so they get skipped, and an unreplied review is a small missed signal to both customers and search engines.

The other difference is coverage. Doing it yourself realistically means Google, possibly Facebook, and nothing else, because nobody is logging into eleven review sites a week to check. The comparison below sets out how the three usual approaches differ as of August 2026.